This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.
Do you trust online customer reviews as much as personal recommendations?
Characteristic
2014
2015
2016
2017
2018
Yes, always
-
8%
18%
19%
19%
Yes, if I believe the reviews are authentic
22%
31%
27%
27%
19%
Yes, for some types of businesses, no for others
34%
22%
19%
20%
15%
Yes, if there are multiple customer reviews to read
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BrightLocal. (December 7, 2018). Do you trust online customer reviews as much as personal recommendations? [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/315755/online-custmer-review-trust/
BrightLocal. "Do you trust online customer reviews as much as personal recommendations?." Chart. December 7, 2018. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/315755/online-custmer-review-trust/
BrightLocal. (2018). Do you trust online customer reviews as much as personal recommendations?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/315755/online-custmer-review-trust/
BrightLocal. "Do You Trust Online Customer Reviews as Much as Personal Recommendations?." Statista, Statista Inc., 7 Dec 2018, https://www.statista.com/statistics/315755/online-custmer-review-trust/
BrightLocal, Do you trust online customer reviews as much as personal recommendations? Statista, https://www.statista.com/statistics/315755/online-custmer-review-trust/ (last visited November 10, 2024)
Do you trust online customer reviews as much as personal recommendations? [Graph], BrightLocal, December 7, 2018. [Online]. Available: https://www.statista.com/statistics/315755/online-custmer-review-trust/
